Who We Are
Welcome to Hinodeya Japan, a collection of thoughtfully curated products rooted in the traditions and aesthetics of Japan. Our story began in 1968 as a small department store in the mountain town of Iga, where we served the local community with everyday goods. Over the years, our business has evolved and expanded beyond our humble beginnings, but our commitment to quality, beauty, and tradition remains unchanged.
Explore our collection and discover the timeless treasures of Japan, from haiku-inspired artwork to handcrafted ceramics and more.
Our Missions and Values
At Hinodeya, we believe in the power of honoring humanity and promoting a sense of grounding and abundance in our lives. Our focus is on creating a space where individuals can express themselves freely, authentically, and without judgment. We believe that true beauty comes from being able to appreciate and celebrate the uniqueness of each individual.
Through our collection of carefully curated pieces, we aim to empower people by giving them a platform to express themselves through art, writing, poetry, and voice. We strive to create an inclusive environment where people can share their experiences, emotions, and ideas with the world.
Our values are deeply rooted in the Japanese culture and traditions. We believe in the importance of taking time to appreciate the beauty of nature, the changing seasons, and the simple things in life. Our goal is to promote an abundance mindset that is the opposite of a capitalistic, short-term, productivity-oriented mindset.
In summary, at Hinodeya, our mission is to create a community that values humanity, authenticity, and expression. We are committed to promoting a grounded, abundant mindset and empowering individuals to share their unique perspectives with the world.
How Collection is Curated
At Hinodeya, we take great pride in the fact that our current collection is curated by the Japanese owner, Lily Okamoto. As a multi-media artist and writer, Lily has a deep appreciation for differences in culture and the value of sharing those cultural experiences with others. Her travels around the world have enriched her perspective and helped her to better understand the importance of peace and collaboration in today's interconnected world.
Lily's love for haiku, nature, and the changing of the seasons is evident in every piece in our collection. From the intricate details in our Basho Haiku Wall Art to the delicate beauty of our Haiku Adventure, every item has been carefully selected to deliver a unique value to our customers. We believe that by sharing these elements of Japanese culture, we can help to promote a greater understanding and appreciation of the natural world around us.
Crafting the Future of Hinodeya
At Hinodeya, we are committed to creating and curating pieces that continue to deliver unique value through haiku, nature, and the seasons. Our Japanese owner, Lily, envisions Hinodeya as a place for people to visit and experience the beauty of haiku, the wonders of nature, and the essence of the seasons.
In the future, we plan to expand our collection to include more haiku-inspired products, such as handcrafted journals, calligraphy sets, and even haiku-inspired clothing. We also hope to create a physical space where visitors can come to learn about haiku and Japanese culture, and experience the natural beauty of Japan.
Ultimately, our goal is to inspire a deeper appreciation for haiku and nature, and to share the beauty of Japan with the world. We are excited about the future of Hinodeya, and we look forward to sharing our journey with you.